“OLEDs offer clear advantages for automotive applications,” CEO Dave DeJoy said.
Anthony Locicero, Associate editor04.22.21
This was OLEDWorks’ first appearance at the show and Auto Shanghai marks its first major international motor show since the beginning of the COVID-19 pandemic.
The OLEDWorks booth is represented by team members based out of OLEDWorks’ China office and partner, STMicroelectronics.
“We are incredibly excited to meet with our partners and talk to the automotive lighting community in-person and thrilled to be doing so in one of the world’s most innovative automotive markets,” said Dave DeJoy, OLEDWorks CEO. “OLEDs offer clear advantages for automotive applications and we’re ready to meet the demands from automotive manufacturers in markets around the world.”
OLEDWorks collaborates with vehicle manufacturers and Tier 1 suppliers to utilize OLED light to increase safety on the road through vehicle communication and energize the consumer experience through personalization and branding.
OLEDWorks’ commercially available segmented OLED taillights were spotlighted in Audi’s A6 e-tron electric vehicle concept release.
The e-tron concept utilizes the latest generation of digital OLED technology that acts as a display across the rear of the vehicle.