Home 3d Printing Impinj Sees RFID Moving Into New Avenues Of Retail

Impinj Sees RFID Moving Into New Avenues Of Retail

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Use of RFID expands from inventory management to loss prevention, checkout.

David Savastano, Editor04.15.21

Years ago, the use of RFID was primarily seen as ideal for inventory. The “jeans wall” was the early use case for RFID in the retail space; ultimately, the idea was to use RFID on pallets and expanding out into single items, creating a perfect inventory system.

Of course, it hasn’t happened that way. Interestingly, RFID has branched out from the pallet level into the stores, but its use cases aren’t necessarily what was anticipated 15 years ago.

Today, the use of RFID has spread. In some cases, RFID allows the brand owner, retailer and consumer to interconnect through NFC. In other ways, RFID has proved to be ideal for ecommerce and omnichannel sales, allowing the retailer to quickly find what the customer wants.

In the world of the COVID-19 pandemic, where consumers are looking to pick up their supplies quickly and easily, RFID is proving to be a key enabling technology.

Jill West, VP, strategic communications for Impinj, reported that the COVID-19 pandemic

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